Brothers from another Mother – that’s how you can explain the relationship between hip hop culture and skating culture. It’s almost impossible to draw the line between hip hop and skating culture today. The two are intertwined on a deep level – in recognizing the role of the man on the street and finding ways to deal with stereotypes and mainstream culture. It has been a long way for both hip hop and skating culture to arrive to the mainstream, but thanks to Pharrell, Kanye, Lupe Fiasco, Wiz Khalifa and the others, we are now witnessing how hip hop and skating culture are influencing the mainstream fashion, style...
The following video is an excerpt from Jay Z's 4:44 Album video footnotes. This short video asks the question, "How has your EGO helped you and how has your EGO hurt you"? As you watch various celebrities respond to the question, what are your personal thoughts regarding this question? Please feel free to respond below.
To close out 2018, The EGO Lifestyle was put on display, as EGO Brand Apparel was featured in an exclusive industry fashion show to celebrate the Formula 1 Racing Weekend in Singapore, the largest annual celebration in the city.
The EGO Brand Fashion Show featured distinguished models including Ms. Singapore, Adeline Hokulani, Adela Mae (Asia's Next Top Model Season 6), and Maureen Wroblewitz (Asia's Next Top Model Season 5).
Please watch enjoy a few moments of the EGO Lifestyle.
Join EGO Brand International and Joel Madden (Good Charlotte), Taboo (The Black Eyed Peas), Keith Duffy (Boy-Zone), and Brian McFadden (Westlife) who are headlining the spectacular 10th Anniversary Celebration of the Podium Lounge, presented by GP Management from Friday, September 14th-16th, hosted by the Ritz-Carlton, Millenia, Singapore!
Visit the www.podumlounge.com/sg website for further details and information on the event and how to purchase tickets.