Strawn Holmes' Philosophy on the EGO way of life

The word EGO simply means a person's sense of self-esteem or self-importance  Hence, fully aware of the connection between how we look and how we feel, EGO Brand Apparel and The EGO Lifestyle was conceived.  Wearing the EGO Brand is a consciousness, and awareness that you are in control of your self-image.  While you literally wear the EGO Brand and live the EGO Lifestyle, it is hard not to reflect on the EGO – “The part of you that defines itself”.  Are you in control of it or does it control you? 

EGO Brand is a definitive classic apparel line, exhibited in the clean signature logo, the classic color combinations, and the high-end quality of particularly chosen materials. Accompanied by a classic logo and carefully curated graphics and slogans, EGO Brand Apparel offers an exclusive range that reflects contemporary classic vibes and sophistication, while simultaneously incorporating the nonchalance so commonly associated with bosses, musicians, artist, skateboarders, and countless others who live the EGO Lifestyle.  When you wear your EGO you look fly without trying.

When clothing has too many bells and whistles or overwhelming graphics, it takes attention away from the true person.  In fashion, it is about what you are rockin’, but more importantly, who’s rockin’ it. Hence EGO is a clean, classy, and elegant line, reminiscent of some of the most prominent fashion houses that have proven that less is better overtime.  EGO represents a classic fused with modern style, designed in the spirit of Italian Sportswear and inspired by the hustlers of the 80’s.

EGO Brand offers multiple product categories including sportswear, tailored suiting, dress shirts, ties, hosiery, eyewear, children’s wear, fragrances, time pieces, outerwear, underwear, loungewear, cold weather accessories, headwear, and footwear.

EGO Brand Founder - Strawn Teague Holmes

Strawn Teague Holmes is an American Born Creative, Producer, Director, Innovator and Chief Visionary of EGO Brand International, Inc. Holmes is an Alumni of the world renowned, Howard University (Washington, DC), where he was classmates with International Celebrities such as Marlon Wayans, Anthony Anderson, and Sean “Diddy” Combs during the early 1990’s. Strawn’s introduction to fashion was early, as he was fortunate to begin international travel at an early age. Fascinated by the different styles he observed from Europe to Asia, a desire to share his idea of what the world should be wearing was born.

Strawn’s desire to design and create clothing for the masses was further cultivated as he grew up on the streets of South Central Los Angeles during the 1980’s, where he would carefully observe and admire the street hustlers that wore the finest Italian Sportswear money could buy. Not able to afford any of what he saw, he vowed to one day create a fashion line in the spirit of the sportswear that he longed to wear as a boy, hence, the birth of EGO Brand Apparel. The brand name is a complete representation of the Hip-Hop culture that birthed Holmes. There would be no Hip-Hop without the EGO, and without Hip-Hop we don’t have pop-culture as we now know it. Therefore, EGO Brand is the embodiment and epitome of the Designer Street Wear worn by bosses, creatives, musicians, artist, skateboarders and countless others who live their chosen EGO Lifestyle.

The word EGO simply means a person’s sense of self-esteem or self-importance Hence, fully aware of the connection between how we look and how we feel, EGO Brand Apparel and The EGO Lifestyle was conceived. EGO Brand is a consciousness, and awareness that you are in control of your self-image. EGO Brand Apparel is a clean, classy and elegant Designer Sportswear line, designed to enlighten and embolden the person who is aware of their EGO and wears it proudly.

Recent clients: Marlon Wayans, Anthony Anderson, Chris Spencer, and Craig Wayans to name a few.

EGO Lifestyle Streetwear Expo Venue

There is a new kid on the block and word on the streets is: EGO. Spread the word and join the hustle.

The EGO Lifestyle brand brings you passion, affordability and obtainable apparel that you can buy immediately. You like what you see on the runway, you take it straight to the streets with you by directly meeting the founders of the EGO Lifestyle brand.

View EGO Lifestyle Brand Expo Venue