The EGO Lifestyle
The word EGO simply means a person's sense of self-esteem or self-importance Hence, fully aware of the connection between how we look and how we feel, EGO Brand Apparel and The EGO Lifestyle was conceived. Wearing the EGO Brand is a consciousness, and awareness that you are in control of your self-image. While you literally wear the EGO Brand and live the EGO Lifestyle, it is hard not to reflect on the EGO – “The part of you that defines itself”. Are you in control of it or does it control you?