The EGO Lifestyle Collection
The EGO Lifestyle
The word EGO simply means a person's sense of self-esteem or self-importance Hence, fully aware of the connection between how we look and how we feel, EGO Brand Apparel and The EGO Lifestyle was conceived. Wearing the EGO Brand is a consciousness, and awareness that you are in control of your self-image. While you literally wear the EGO Brand and live the EGO Lifestyle, it is hard not to reflect on the EGO – “The part of you that defines itself”. Are you in control of it or does it control you?
EGO Lifestyle Blog
EGO Brand x EGO Skate Presents the EGO Skate-Life →
Brothers from another Mother – that’s how you can explain the relationship between hip hop culture and skating culture. It’s almost impossible to draw the line between hip hop and skating...
Celebrities reflect on the EGO - How has your EGO helped you or EGO hurt you? →
The following video is an excerpt from Jay Z's 4:44 Album video footnotes. This short video asks the question, "How has your EGO helped you and how has your EGO...